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Apollo Tyres Presentation

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Apollo Tyres Presentation

Cars today are more advanced than ever, but they still depend on tyres to use their power and technology. In this episode of The Art of Driving, presented by Apollo Tyres, tyre experts share why it’s time the tyre got its due. For more, visit autocarindia.in/ApolloTyres and www.apollotyres.com Follow […]

Apollo Tyres Presentation

Since their acquisition of Vredestein Tyre, the large Dutch tyre manufacturer. As expected, they are establishing a strong foothold here in the UK. As many of my customers already know, we are Apollo Tyres stockists for the Halifax area of Yorkshire, here in the UK.

 Apollo also makes a winter tyre.

The winter tyre is also of good quality, although not as good as the Vredestein products. These series of pieces of information about “fitting the correct tyres” are part of the big picture about the drive from tyre manufacturers for better tyre safety.

Cars today are more advanced than ever, but they still depend on tyres to use their power and technology. In this episode of The Art of Driving, presented by Apollo Tyres, tyre experts share why it’s time the tyre got its due.

Apollo Tyres Presentation
Apollo Tyres Presentation

Going forward to 2024,. Apollo Tyres Presentation

The acquisition of Vredestein Tyres by Apollo Tyres is expected to have a significant impact on the tyre industry and have a ripple effect in Halifax.


Today, let’s discuss a topic that has been causing significant impact in the tyre industry. Apollo Tyres, a prominent industry leader, has acquired Vredestein Tyres. This decision has had a significant impact, not just on a worldwide level but also in our local area of Halifax. It has particularly affected us at Pellon Tyres.

Vredestein winter tyres were a great favourite of ours

Going back perhaps thirty years. Even longer, I remember building up a good following for the winter tyre products in my previous business, Kut-Kost Tyres. It was a shock to hear the buyout news.

In my opinion, takeovers of businesses always end up as disasters, one way or another. Vredestein was a very family-oriented business. Now they were in the hands of a giant, ambitious Indian tyre company.

To begin, let’s familiarise ourselves with Apollo Tyres. Apollo Tyres Presentation

This Indian tyre conglomerate has been experiencing consistent success for a prolonged period. Renowned for their dependable and durable tyres, they have been a preferred choice for customers seeking high-quality products at an affordable price.

 Subsequently, as I have said, they disrupted the market by procuring Vredestein Tyres, a renowned Dutch brand established in 1909. Discuss the process of integrating traditional elements with modern ones.

Now, what implications does this have for our group?

 Vredestein has consistently been known for producing high-quality winter tyres, which are essential for us in Halifax. In the face of the capricious Yorkshire climate, it is imperative to own dependable tyres, much like a satisfying cup of Yorkshire tea.

At first, the merger resulted in an expanded selection of high-quality tyres at Pellon Tyres, since it combines Apollo’s cost-effectiveness with
Vredestein’s premium European craftsmanship.

However, the matter at hand extends beyond the tyres. Apollo Tyres Presentation

It looked at first as if this combination was introducing some impressive
advancements. We were discussing state-of-the-art technology in tyres
production, which results in improved safety, efficiency, and environmental friendliness. That is a mutually beneficial outcome in my perspective,
particularly as we all strive to contribute to the preservation of the
environment.

Here is a touch of local allure for you.

 Were you aware that Halifax has been a longstanding centre for transport and innovation? Since the establishment of the Halifax Piece Hall in 1779 to cater to handloom weavers, our town has consistently demonstrated a talent for being at the forefront of progress. our
trend continues with contemporary enterprises like ours. We are upholding the tradition by introducing these Apollo-Vredestein tyres to our local community.

Additionally, I would like to present a notion. As the number of people in the UK opt for staycations Instead of travelling abroad, the importance of dependable tyres for road trips across the beautiful Yorkshire landscapes has never been greater.

 Furthermore, we must not overlook the individuals

who have a keen interest in history. Vredestein, with its extensive  European heritage, offers a unique experience equivalent to embarking on a historical journey with every road trip. It is bridging the gap between the
past and present, directly beneath us!

It looked at first light as if the merger between Apollo and Vredestein transcended being a just financial transaction. In my mind, things were going to be much the same. Our goal was to bring the finest aspects of two different worlds directly to Halifax.

At Pellon Tyres, we were delighted to be involved in this thrilling endeavour, providing you with tyres that combine excellence, ingenuity, and a hint of heritage. Apolo tyres were to be sold in the regular niche of summer tyres. Thus, keeping the Vredestein brand for their excellent winter tyre range.

with Apollo Tyres. Apollo Tyres Presentation

Now, what implications does this have for my tyre business? Vredestein has consistently been known for producing high-quality winter tyres, which are essentially important for us in Halifax. In the face of the capricious Yorkshire climate, it is sensible to own dependable winter tyres, much like the need for a satisfying cup of tea.

 Would the merger result in an expanded selection of high-quality tyres at Pellon Tyres? On the surface, it looked good, since it combined Apollo’s cost-effectiveness with Vredestein’s premium European craftsmanship.

Only time could tell. Apollo Tyres Presentation

Apollo became very aggressive in the advertising of Apollo Tyres. I remember well an all expenses paid day visit to Old Trafford, home of Manchester United. Apollo became one of the sponsors of this giant football club. Of course, this is soon to be followed by other large tyre companies sponsoring football clubs here in the UK.

As expected, things would be changing at a fast rate. Vredestein in my
Opinions were beginning to take a backseat. The closure of the Vredestein distribution warehouse in the south of England made deliveries of the product more difficult. Trading terms were altered, and the Vredestein products became more difficult to source.

In fact, at this time. Apollo Tyres Presentation

 I started to trade with Nokian for another good quality winter tyre. Apollo was also starting to get a little more aggressive concerning their sales tactics. The tyre industry can move along very quickly with a constant supply of tyre products from various tyre manufacturers. In my business, a small independent fast-fit centre in Halifax, things can’t stand still.

Apollo was looking for bigger fish to fry, supplying much larger companies who were so happy to undercut the smaller guys. Believe me one thing I have learned in business as a tyre dealer is to move quickly and not hang around.

Change tyre suppliers and brands to suit your own business.

We have found over the years that our customers visit us for the all-round package. If the customer has an open mind about which tyre brand to buy, then they will accept our recommendations.

We are always looking for a niche brand. Apollo tyres were being offered to “Tom Dick and Harry!”, This, of course, did not fit into the way of running a good tyre business.

Here is a touch of local allure for you.

As a tyre guy working in the industry all my life, I find Halifax a great
place to do business. Consequently, like many UK towns and cities, we are always battling with larger multinational tyre companies. However, because of the climate and geography, we are not reliant on having to sell one type of tyre.

In fact, we sell every type of car tyre for summer and winter use. Apollo
tyre came and went, unfortunately, they took away the excellent Vredestein brand. Vredestein is still a great tyre, but it is not easy to access. 

 

https://www.pellonautocentre.com/?s=Apollo+Winter+Tyres

Eric
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