Toyo Tyres Launch a new R888R tyre
For those who have been following my blogs and articles over the years. Then they will know that I have always been a keen follower of the Toyo tyres products. Over the years I have sold thousands of Toyo tyres . Indeed we used to buy the tyres in containers, direct from Japan.
I have always tried to maintain a good relationship with a mid-range tyre company . Of course, that will give us some promotional backing as well as having a good quality product to sell us. At the moment and for the foreseeable future, Yokohama tyres are fitting the criteria that I am always looking for.
Brand consistency has always been my goal, as it is important to sell a good tyre product that the customers can rely on both in quality and supply. It is no good, if your customer has to buy a different brand of tyre every time he or she needs a replacement tyre.
Toyo tyres filled this requirement
At different times in my long career in tyres, Toyo tyres have filled this spot. Part of the mix of a good supplier is the price of the products and also the stability of the price. It is no good if the price fluctuates every time you need new stock and also the popular sizes should have special offers attached on a permanent basis.
This factor also gives you customer loyalty because they know that when they come back to you, the price will be the same or very close to their last purchase.
If I did have any criticism about certain tyre suppliers, it would be that they change tyre designs too much, with claims that their new tyre will give them “X” better miles or they will be able to corner faster. Michelin and Continental tyres are the worst culprits of this, in my opinion, but as a mid-range tyre manufacturer.
I would say that Toyo tyres have also been guilty of this.
As a tyre retailer we try to offer our customers continuity and value, but this becomes difficult when they are always changing tread designs claims that this new tyre is better than their old tyre.
It can make you feel daft when every time a guy buys a new tyre, you have to sell him the latest tyre that superseded the last one he bought. One of my main grumbles was when Toyo tyres introduce a directional tyre and ran besides a normal tread pattern.
This was also done by other tyre companies along with the introduction of the asymmetric tread design, which meant that the tyre could only be fitted to one corner with the tread facing a certain way, which were marked “inside” and “outside”.
This mixture of tread designs and specific tyres for specific cars started to put me off a little, because I did not think that it was what my customers here in Halifax UK, wanted.
Like many of the mid-range tyre companies, Toyo tyres had ambitions to join the top elite tyre companies, by way of supplying the car manufacturers with the Toyo tyres product.
One of the car makers that they were successful with was Audi. Some of the Audi models were coming out on Toyo tyres as original equipment. This also meant that when the tyre needed replacing, then there would be a chance that the driver would replace the tyres with Toyo again and would give them a better market share.
This new drive led Toyota to develop a tyre for Audi.
Even though it was legal to drive on regular roads with these tyres, aspiring car racing stars used them in numerous club championships. This new tyre has also been recognised by the French car maker Renault, when Renault Sport fitted the tyre as original equipment on the new Megane R26R model.
The new tyre will be produced in 32 different sizes in the beginning. The new Proxes R888R will give the driver a fast warm-up time with increased dry grip and sustained performance over multiple laps and heat cycles.
A rayon “super-high” turn-up ply on some sizes, together with steel side plies, gives the new Proxes R888R a more accurate steering response and driver feedback, increasing the driver’s control and therefore optimising lap times.
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Eric has spent all his working life apart from a brief 6 months as a firefighter in the tyre trade. Married to Michelle, having 8 children all now grownup.
Tyres are Eric's life long passion. Apart from running his business Eric is a keen Blogger and runs 4 online websites relating to his business.
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