Michelin Worldwide Campaign

Michelin Worldwide Campaign

Michelin Worldwide Campaign
Michelin Worldwide Campaign

Michelin Worldwide Campaign

A premium-price timeslot during yesterday’s Super Bowl marked “an important change” in Michelin’s marketing strategy. The 30-second advertisement – the first Michelin advertising appearance during …

Michelin Worldwide Campaign

I must confess, I am not a fan of the “American Super-bowl” series. However, I am a sports fan and did see some of the highlights. I did, however, notice the Great Tyres advertisement during the proceedings.

What I did not know was that this was the start of a global advertising campaign for Michelin tyres. I am thinking that it could start a war of giants. Hence, the other big tyre companies wont stand still.

Companies like Continental tyres, Bridgestone Tyres, and Pirelli tyres will all want to compete. This and rising tyre prices should make 2017 an interesting year?

2020 Update. Michelin Worldwide Campaign

Of course, The great French tyre company are moving forward with a great new product range. Importantly, to keep up with the different demands of modern motoring,.

Including special tyres to fit the new electric cars that are coming out in todays mix of vehicle technologies. Including the new “Energy Saver” tyre range.

Many other tyres are in the line from this great tyre company. 

2024 Michelin Update

How Michelin Tyres Keep Up with the Fast-Moving Car Design and Technology Market
Ah, the world of automobiles is constantly growing, isn’t it? Just when you think you’ve seen everything, a new model hits the road with more electronics than a Swiss Army knife. And who is at the forefront of ensuring that our rides run smoothly and safely? Michelin tyres, of course. Let’s talk about how these tyre titans stay ahead of the competition in this fast-paced market.

The Michelin Legacy. Michelin Worldwide Campaign


First, take a brief trip down memory lane. Michelin has been around since 1889, when it was founded in Clermont-Ferrand, France. They’ve been pioneers since the beginning, not merely in the production of tyres but also in the improvement of the overall driving experience. Remember the Michelin Man? That famous tubby figure is more than a mascot; he represents innovation and dependability.

The Growth of Electric and Autonomous Vehicles
Now, let’s talk about technology. The car industry is bustling with electric and self-driving vehicles. These are no longer just fancy abstractions; they are the present and future. Michelin has tapped into the market with tyres built expressly for these new vehicle types.

Electric vehicles, for example, require tyres that can manage instant torque while also providing optimal efficiency to maintain battery life. Michelin produced the Energy EV range, which minimises rolling resistance, which means less energy is required to drive the car. It’s similar to constantly riding in low gear, which is gentler on the legs (or battery in this case).

Smart Tyres and Connectivity. Michelin Worldwide Campaign
Have you heard of smart tyres? They aren’t only a thing in science fiction films. Michelin is right in there, integrating sensors that connect with your vehicle. These sensors measure tyre pressure, temperature, and even tread wear and provide real-time data to your vehicle’s system. It’s like having a personal tyre butler who keeps everything in tip-top condition.

Sustainable and Environmentally Friendly Innovations


Michelin is also a leader in sustainability. With all of the hype about lowering our carbon footprint, they’re on a quest to make tyres more environmentally friendly. What are their goals? To produce tyres made entirely of renewable materials by 2050. They are already making progress with the utilisation of recyclable materials and sustainable rubber.

Furthermore, they prioritise waste reduction. Michelin tyres are engineered to endure longer and perform better over their lifetime, resulting in fewer tyres ending up in landfill. Their ‘Long Lasting Performance’ campaign emphasises this dedication, demonstrating that going green does not entail sacrificing quality.

Local Ties and the UK Market.


So, how does all of this worldwide innovation apply to us here in the UK? Michelin has a significant presence in our neck of the woods. Consider their factory in Stoke-on-Trent, for instance. It has been a pillar of Michelin’s UK operations for decades, creating jobs and benefiting the local economy.

Furthermore, they actively participate in local communities by supporting road safety projects and sponsoring events. This link to local culture and economy ensures that Michelin is more than just a worldwide powerhouse; it is a brand that knows and invests in the communities where its consumers live and work.

The Future of Michelin and Cars


Looking ahead, Michelin is not slowing down. They are investing in new technology, such as airless tyres; imagine never having a flat tyre again! They’re also developing tyres that can react to changing driving conditions on the fly, providing the greatest performance whether you’re negotiating the rainy streets of Halifax or speeding down the highway.

Michelin is also pushing the boundaries with its engagement in motorsports. Racing-related innovations frequently make their way into regular vehicles. The principles they acquire from the fast-paced world of racing help make our daily trips safer and more pleasurable.

Wrapping Up


Michelin Tyres is not only keeping up with the fast-paced world of automobile design and technology but also leading the way. From smart tyres to ecological procedures, they are continually developing to satisfy the needs of modern cars. With a strong presence in the UK, they are not only a global giant but also a local hero.

So, the next time you’re looking for new tyres,

Keep in mind that Michelin has over a century of invention behind them. They are not simply keeping up with the times; they are setting the pace. Safe travels, and here’s to many more miles of pleasant driving!

Source: Super Bowl launch for Michelin global campaign

SUV Winter Tyres

SUV Winter Tyres

SUV Winter Tyres

SUV Winter Tyres
SUV Winter Tyres

SUV winter tyres make a huge difference

Hi this is one of those great videos that can explain many things at a glance. One of the great things about owning a tyre shop these days is the diversity of the car models and tyre types and sizes.

One of the surprises to me was the popularity of the SUV vehicles in the past five or six years?

suv winter tyres
SUV Winter Tyres

The Importance of Winter Tyres on SUVs for Safer Driving in Winter


Let’s talk about something that’s sometimes ignored but can make a huge difference when the weather turns cold: winter tyres for your SUVs.

If you live in the UK, where winter can quickly transition from a light drizzle to a full-fledged snowstorm, understanding the need of winter tyres is critical. Especially if you’re driving an SUV, which is designed to withstand any type of weather.

What makes winter tyres unique?


First, what is the thing with winter tyres? Unlike conventional tyres, winter tyres are made of a unique rubber mix that remains flexible in colder temperatures.

This elasticity provides a better grip on cold, icy, or snowy roads. They also have specific tread patterns that direct slush and water away, lowering the chance of hydroplaning.

SUVs and Winter Wonderland


SUVs are ideal for winter driving due to their higher ground clearance and, in many cases, all-wheel drive capability. Even the best 4×4 systems cannot perform miracles on ice and snow if your tyres aren’t up to the task.

Here’s where winter tyres come into play. They can turn your SUV from a sliding menace into a sure-footed beast equipped to face the harshest winter conditions.

Local Challenges in the UK


Let’s discuss about the local scene for a while. The winter weather in Halifax, and throughout the United Kingdom, is notoriously erratic. One minute it’s a fresh, clear day, and the next you’re dealing with black ice or an unexpected snow shower.

Our roads, which are typically small and winding, can become dangerous when the temperature drops. Winter tyres provide an added boost of confidence and control, lowering stopping distances while enhancing handling.

Safety first. SUV Winter Tyres


Safety is the name of the game here. With winter tyres, you safeguard not only yourself but also your passengers and other road users. Consider this: at 30 mph on a snowy road, winter tyres can cut braking distance by up to 50% compared to conventional tyres. That might mean the difference between a close call and a serious accident.

Real-world Benefits


Imagine travelling through the picturesque yet twisting roads of the Yorkshire Dales in January. The view is spectacular, but the roads are treacherous from ice.

Winter tyres hold the road better, allowing you to traverse bends without skidding. Even in urban environments, such as driving into town for last-minute Christmas shopping, winter tyres make abrupt stops and start less frightening.

Common Misconceptions.


A widespread misconception is that winter tyres are only needed in areas with heavy snowfall. Not true! Winter tyres are built to operate in any cold weather, whether it’s ice, snow, or simply chilly and damp. Winter tyres are a prudent investment given our British winters, which often hover around freezing.

Making the Switch. SUV Winter Tyres


So, how do you go about this? Swapping your standard tyres for winter ones is simple. Many garages, like those in Halifax, provide seasonal tyre storage, so you won’t have to worry about where to keep your spare set. It is a minor inconvenience in exchange for significant safety benefits.

Cost versus Benefit


Yes, buying winter tyres is an upfront expenditure, but consider it an investment in your safety. Furthermore, wearing winter tyres during the colder months allows your regular tyres to survive longer, thus saving you money in the long term. Not to mention the potential economic savings from averting accidents.

Wrapping Up


Finally, winter tyres are a must-have for every SUV. It’s about being prepared for whatever winter brings. With the correct tyres, your SUV will handle like a dream, even on icy roads.

As winter approaches, consider making the switch. It’s a little tweak that can significantly improve your driving safety. Keep it safe and stable, and enjoy your winter journeys with peace of mind. And remember, whether you’re driving through the icy streets of Halifax or the snowy countryside, winter tyres are your best friend for remaining safe on the road. Have fun driving!

Our female customers are now driving many of these vehicles

but for some reason they believe they are drive-anywhere vehicles.

the truth is that the SUV’s come out on summer tyres only ,in most cases. The drivers think that they can drive them in all kinds of weather conditions,even on snow.

Even the 4X4 drive vehicles are mainly on summer tyres?

Because the tyres are also of a large size and width, it is even more important to fit winter tyres.

This video shows exactly what i mean. Even the four-wheel-drive car was hopeless in snow when fitted with summer tyres. The cars were completely different when fitted with  winter tyres.

The  snow tyres made a complete difference to the handling of the cars when tested on a snow-covered ski slope.

SUV Winter Tyres had been proven to work very well in winter weather before i saw this excellent video. One of the vehicles that benefits very well by fitting  General Tyres is the BMW range of SUV’s.

These cars have massive tyres, which work great in summer, but their owners will tell you that they are hopeless in any kind of bad weather, especially snow and ice.

Eric Roberts

Do I need winter tyres

Do I need winter tyres

Do I need winter tyres
Do I need winter tyres

Do I need winter tyres

Do I need winter tyres ? Everything you need to know about cold-weather tyres.

A great question.

Hence, that I have tried to answer a million times. We all live very busy lives. Therefore, we do not like to be hampered or hindered in our daily lives. Thus, from home to work or home to school,.

The roads in the UK are packed to the brim with our cars. Every family now owns two or three cars. We just cannot do without them?

On the other side of the coin.

 We all want safer cars and safer roads. Our families are very precious to us.

This in my opinion is where I answer the question “do I need cold weather tyres”. The answer is a big fat YES we do need  tyres to aid us in bad winter weather.

The past five or six winters here in the UK.

Of course, they have shown us all just how bad winter can be. I am sitting here writing this. The weather forecast is for snow to fall. In parts of the UK and this is usually in the Halifax area of Yorkshire, where my tyre business is.

Do I need these tyres

A good point to remember is that  a winter performs much better when the temperature drops to bellow 7 degrees C. The tyre stays more flexible, because of certain additives in the tyres compound and enables the tyre to grip much better in cold winter weather, This makes winter tyres much safer to drive on in the winter time.

My winter tyres business has built up because of “word of mouth” from the customers that have bought these type of  tyres in the past and have spread the word about how good they really are.

Coming forward

to 2024, we are hoping for a cold, snowy winter. Because it will give us a chance to catch up with the loss of business. Of course, the recent “lockdown” had an impact on us. Consequently, due to the COVID-19 pandemic,.

To sum up, winter tyres are a major safety asset for your family and yourself.

Winter Tyres Safety Tools

Winter Tyres Safety Tools

Winter Tyres Safety Tools

Winter Tyres Safety Tools

As the temperature drops and thoughts turn to winter, many buyers will be wondering once again whether it’s worth investing in Winter Tyres Safety. Here’s our guide.

This is a good article written with some good sense?

In my opinion, the Winter Tyres Safety debate should be non existent. Wherever there is going to be a chance of bad weather,

. So this includes snow, ice and rain. Of course, winter tyres are one of the biggest safety improvements. Hence, you should make one for your car and your family.

In a recent article. I explained how some Canadian insurance companies were giving a discount bonus. Thus, to drivers who were sensible enough to fit Winter Tyres Safety to their cars.

Winter Tyres Safety Tools: Do insurance companies know when they are on a winner?

Another recent development that i am not too sure about is the so-called “all-weather” tyres that are now appearing on the tyre market.

Tyres such as the one in the image, the vredestein Quatrac, have been around for years now and if they were going to be a better option for the genuine winter tyre, then the Winter Tyres Safety would have gone out of existence?

I would still recommend that my customers fit a genuine winter tyre and not an all round summer and winter tyre, they do perform as well

winter tyre safety

Snow ploughs will be a common site shortly as winter comes sneaking in?

Winter tyre safety tools are as simple as that.

In my opinion Winter Tyres Safety is not an issue with arguments any more. There are of course people who just cannot afford them. This is fine, but it may just be worth making a small sacrifice and divert e little money away from other less important things, to be able to afford some winter tyres.

This will ensure that you will be safer if winter

strikes with vengeance and you get caught out in, say, a less hospitable situation without any Winter Tyres safety to get you out of trouble.

We at Pylon Tyres are now stocking Falken winter tyres

Eric Roberts

zzz eric roberts

http://www.pellonautocentre.com/suv-winter-tyres/

Sourced through Scoop.it from: www.telegraph.co.uk

Goodyear all-season tyres 2

Goodyear all-season tyres 2

Goodyear all-season tyres 2
Goodyear all-season tyres 2

Goodyear all-season tyres 2

All-season tyres

The Vector 4 Seasons tyres are for new Ford car models.

Hence, to versions of its Galaxy, C-Max, Focus, Fiesta, and S-Max models.

The Goodyear vector 4 Seasons tyres, came out with very good results. Especially, in a recent German Auto Magazine tyre test.  The Goodyear Vector 4 Seasons tyres came with excellent wet braking results. Of course, in snow and icy conditions, she also did well in all the other disciplines during the test.

There is no doubt

that winter and all season tyres have become a popular choice for UK and European motorists in recent years. In my opinion, it is a faster lifestyle and more safety conscious drivers who are looking to fit safer tyres on their cars.

We are also having more unsettled winters.

The weather can change from mild and wet to a heavy snowstorm over night. Motorists are more aware of this now and are fitting winter tyres such as the Goodyear Vector 4 Seasons tyres.

The original Goodyear all-season tyres were brought out more than thirty years ago. Today’s tyre is a different animal, with the use of up-to-date materials for the tyre compounds. This includes the addition of “silica” and natural rubber to the compound mix.

Ford has made a good move by fitting these Goodyear Vector 4 Seasons tyres, and I am sure that other car manufacturers will follow suit.

Goodyear all-season tyres are said to have the following attributes:.

  • Excellent year-round performance
  • Traction for all road conditions
  • Environmentally friendly
  • Better control on wet and dry roads

These tyres follow in the Goodyear tradition of supplying excellent quality tyres at a reasonable price and are available from Pellon Tyres in Halifax.

Sourced through Scoop.it from: www.fleetnews.co.uk

AGEING TYRES COULD KILL

AGEING TYRES COULD KILL

AGEING TYRES COULD KILL
AGEING TYRES COULD KILL

AGEING TYRES COULD KILL

Too old to be driving about when fitted to your cars.

There has been an increase of tyre related accidents. Naturally, due to the  increase of drivers buying part worn aging tyres. Many of these aging tyres are from breakers yards. For that reason, are well past there sell by date and not fit for the road.

Compounds containing anti-oxidising chemicals. Are used to slow down the natural aging process of rubber. Thus,  in new tyres. The problem arises. because, the tyre becomes older than five years old. On the other hand Michelin and Continental. As expected, say that, under the right conditions a tyre could last up to ten years.

AGEING TYRES

Like anything else you should check out your tyres for any cracking and bulges or bubbles appearing on the sidewall area or the tread area. The tyre in the image could have been running under pressure, but it could also be over age?

The date when the tyre was manufactured is embedded into the tyres sidewall. It tells you the week and year that the tyre was manufactured. In the past few years, cash-strapped motorists have been buying part-worn tyres.

What people do not realise

is that many of these part worn tyres have been sold illegally. In the 1990’s, we had a similar economic downturn and laws were passed to curb the number of worn tyres that were sold.

These laws allowed the sale of

part worn tyres, provided they were inspected and tested in a correct manner. This resulted in an improved situation, until recent times. All sorts of rubbish-worn tyres are now been sold to the public.

In recent times, we have seen tyres with cuts, nails, bubbles, screws and, worst of all, ageing tyres that are passed their best and full of cracks.

Tyre tread legal limit

Tyre tread legal limit
Tyre tread legal limit

This is a good video. Therefore, it shows an easy way for the tyre-buying consumer. To check their remaining tyre tread legal limit.

I remember this law coming into the UK. The minimum Tyre tread legal limit was set at 1.6 mm.Hence, across two thirds of the tread from the centre of the tread outwards.

This has now lasted for a few years. 

It is a thought, though. That the trade think the legal limit. Thus, should be raised to 2 mm.

This is primarily because car designs and speeds.Consequently, have changed significantly in the past ten years. As expected, tyre companies have had to keep up with these changes. Naturally, the introduction of SUVs and crossover vehicles.Thus, has meant much larger tyre sizes.

The relevance of this is. That tyre companies such as Continental tyres. I have now stopped putting sipes (the tiny slits in a tyre that dispel water from the tyre) at 2 mm.

This means that the Tyre tread legal limit at 2 mm, certain tyres are bald apart from the drainage grooves that run down the circumference of the tyres.

Tyre manufacturers were quick to incorporate technology into their tyre design and included the addition of a bar of thin rubber that runs from one side of the tread edge to the other.

This bar of rubber is exactly 1.6 mm in depth.

It was put there so that the public (and the police) could see if the tread was illegal or not. When the tyre tread had worn down to these bars, the tyre was at the end of its life and should be replaced. It is at the legal limit, and below that, this makes the tyre illegal.

So watch this space; the tyre guys are campaigning for a 2 mm tread limit.

http://www.pellonautocentre.com/checking-the-tread-depth-on-your-car-tyres-is-most-important-pellon-tyres/ 

Sourced through Scoop.it from: www.youtube.com

Oil Changes

Oil Changes

Oil Changes
Oil Changes

Oil Changes

Castrol’s new Nexcel tech promises 90-second drop oil changes and dry sumps for all. But could this revolutionary new process spell the end for DIY home mechanic?

Wow this is out of the blue?

All the energy in the recent auto scene has been dedicated to the engine emissions and cutting back on greenhouse gasses, but I never saw this one coming. Changing oil is pretty easy and i would not have thought that engineers were or would be looking for ways of making it easier.

I can see where they are coming from, but i feel that the prediction of most cars having this technology fitted by 2020 a little far fetched, but you never know. it is nice to see some stuff coming out about the regular cars and not the electric side of the jog, for a change.

Little has changed when carrying out

 Oil Changes, over the past fifty years and more. Just about everybody could change the oil in their car, but things are about to change.

The old oil in the engine will enter the box. The box will then be unplugged and then removed. A new cartridge will be inserted containing the correct amount of oil for the particular model of car.

The box will be electronically

connected to the cars engine management system and it is claimed that this will give better engine CO2 emission results. The old oil in the box will then be recycled responsibly.

In my opinion, car designs

will have to change to fit the Oil Changes box under the car bonnet. Although it is battery-sized, if the battery were removed from another part of the car, it could still work.

Also, there is nothing said about topping your oil level up or when oil changes will take place? Only time will tell whether or not this is a good idea or not?

#Eric Roberts

Sourced through Scoop.it from: www.carthrottle.com

Yokohama Rubber: of Japan

Yokohama Rubber

Yokohama Rubber
Yokohama Rubber

Yokohama Rubber

Yokohama Rubber is testing new radial tyres complete with spoilers on their sidewalls, which it says improve air flow underneath the car.

Yokohama Rubber of Japan makes new advances in tyre aerodynamics

Yokohama Rubber has come up with a clever way

of making their future tyre more efficient. So, by creating better air flow around the tyres when the car is in motion,.

Yokohama Tyres, which makes car tyres from their factory in Japan,. Importantly, have also been successful in recent years by developing a greener tyre. Of course, that has less rolling resistance and are now developing the idea of an aerodynamic tyre. So, that will help reduce air drag. This will work similar to fitting relevant spoilers to cars.

This development work has been going on since 2010 and first started with the introduction of built-on fins to the tyre inner sidewall.

This had the effect of reducing drag inside the cars wheel wells. This was followed by the addition of these spoke like fins. To both sidewalls of the tyre. This had the effect of reducing drag on the whole car.

The work has been carried out for Yokohama Tyres. Happily, a team of engineers led by Professor Obayashi at the Institute of Fluid Science, Tohoku University.

The study was carried out

by using a supercomputer, which can run simulations of different effects that adding fins to a tyre may have on a car’s drag; the less drag, the more fuel efficiency the car will have.

So, the giant Japanese tyre company has built this new design into a new tyre that will be on display at the Tokyo Motor Show.

Like other Yokohama rubber tyre designs

I can’t wait to see what the tyre will look like. I am loving the times that we are in at the moment with all the new developments that are coming out of the top tyre companies, including this tyre from Yokohama .

Scrap car battery: what to do

Scrap car battery

Scrap car battery
Scrap car battery

Scrap car battery

Independent Online What to do with a scrap car battery Independent Online But last weekend, a friend and I were chatting over a recalcitrant carburettor in his garage when I noticed a number of (obviously second-hand) car batteries in one corner.

I wrote this short article about car battery care

Of course, that includes what to do with your old scrap battery. After doing a little research, I found that for some really strange reason, drivers in the UK keep the old scrap car battery in their garage? this is really strange? when I asked them why they do this, they all replied with a similar answer.

The answer is that they are saving the old battery

in case they need it in the future. When i asked them why they say that, you never know when you might need one,”

But i explain that their battery is dead and only scrap, then they don’t believe me and still precede to keep it.

Your old car battery is actually worth a few pounds!

As a battery retailer, we collect the old batteries and then take them to the waste collection centre.

All of the waste scrap car battery journeys are covered by the “transfer of waste” regulations here in the UK and waste collection centres can only accept the scrap  battery delivery if they are officially registered with the government.

Powering Sustainability: Scrap car battery

The Lead Acid Battery Recycling Revolution

Hey, fellow environmentalists! Today, I’m ecstatic to share some good news from our beautiful town of Halifax. Consider this: a world in which our planet’s health is protected and every action we take contributes to a greener, more sustainable future. Hold on to your hats, because right here in the UK, we are at the forefront of the recycling movement, particularly when it comes to lead-acid batteries.

Now you may be wondering,

“Lead acid batteries? Isn’t it just those weighty stuff in cars?” Oh, dear friend, they are much more! Lead-acid batteries power everything from our reliable vehicles to critical backup systems, making them indispensable in our daily lives. But what happens when these batteries approach the end of their life? That is where the beauty of recycling comes into play, and Halifax is doing an excellent job!

First and foremost,

Let us discuss why recycling lead-acid batteries is a major change for the environment. These batteries contain important elements such as lead, plastic, and sulfuric acid, but if not treated appropriately, they can be hazardous to our ecosystems. Imagine harmful chemicals oozing into our land and waterways—it’s not a good picture, right? But don’t worry; Halifax has it covered.

Our specialist recycling facilities give lead-acid batteries a new lease on life. Instead of ending up in landfills, where they can harm the environment, these batteries are professionally disassembled and their components repurposed to produce new items. It’s a win-win situation: we get to save valuable resources while reducing pollution and waste.

But wait—there’s more!

Recycling lead-acid batteries not only helps the environment, but it also benefits our local economy. We promote local companies and create jobs by investing in recycling infrastructure right here in Halifax. It demonstrates our community’s commitment to sustainability and success.

Now, I know what you’re thinking: “That’s fine, but what can I do to help?” Fear not, dear reader, because you have the ability to make a difference right in your hands. Next time you find yourself with an old lead-acid battery, don’t throw it away; instead, bring it to one of our local recycling centres. You will not only be helping the environment, but you will also be supporting our local economy and paving the way for a better future in Halifax and beyond.

So there you have it, folks:

The Halifax lead-acid battery recycling revolution is in full swing, and we could not be more proud. Recycling these batteries benefits everyone concerned by conserving the environment and increasing the local economy. So let’s keep the momentum going and continue to lead the way towards a greener, more sustainable future. We can make a world of difference, one battery at a time.

The movement of waste battery products

in the UK is strictly regulated. if you are disposing of a single scrap car battery, then you can take it to your local council waste facility, where you can place it in a specially marked place. Please do not throw it away or in your household bin.

Sourced through Scoop.it from: www.iol.co.za