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Michelin Winter Tyres for Mums
Michelin Winter Tyres for Mums
Michelin Winter Tyres
Source: www.attachmentmummy.com
Wow a great article to read!!!
Michelin winter tyres for moms
Why do I single out “Mums”. Well this is a great time for the tyre trade in general. Including our female customers is now very important. So, there has been no other time when females are bringing their cars in for new tyres and the car being serviced or repaired.
This trend is also reflected in female publications. Importantly, because of the good vibrations that I am picking up from female friendly magazines and online channels that cater for woman. Of course, that are educating their online readers. Especially with information safety afcts about tyre related topics.
Mumsnet is a great example
Naturally, this is the one I have recently picked up on. Momsnet, a company, has published it and posted it online at attachmentmummy.com.
This organisation interviewed female readers and contributors! hence regarding about their knowledge of winter tyres and tyre matters in general.
I think this is very important, so have published the questions and answers. Hence, on my blog. Of course, in the same graphic style. In general, the answers were what we could expect.
But I was impressed with the number of women.
Who were knowledgeable about tyres. In particular, winter tyres. In fact, 62% of the women interviewed said that they would consider buying winter tyres for their cars.
So, I find this very important when considering the dreadful winter that we are now experiencing in the winter of 2020/2021. This figure falls in line with the big picture .
Of the increase in winter tyre sales in the UK. Over the past five or six years, most tyre manufacturers have taking the winter tyre market very seriously. Especially now here in the UK.
A string of unfavourable winter weather from 2010 has also contributed to this. In fact, I am writing this post.
So, the forecast is for bad weather conditions for the next two weeks and we have had 5 inch of snow today alone, on October 14, 2021. Of course, this will strengthen the demand for winter tyre products.
Michelin winter tyres are a favourite amongst the big car owners, such as MW a and Mercedes, with the rest of the market being shared by the other companies. Falken tyres manufactures winter tyre products, Including the well-known,
Mom buying winter tyres is not a new thing
The trend of women becoming more advanced, especially in the knowledge of their cars! This is nothing new to me. I have been writing about the advancement of female drivers for a few years now. No longer is the car the domain of the man?
You only have to look in your own family circle to realise the number of female drivers and car owners that there are. One of the first things a young woman will do when she leaves school or college is to pass her driving test and buy her first car.
When I was young, the girls were not interested in cars and preferred to leave the driving to the boy’s. How things have changed! Now the situation has equalised. With young women, they are just as likely to buy a car as a young male! So, how has the tide changed?
Due to intensive marketing,
The large tyre companies have noticed this change in female driving.
Of course, with their ads now targeting female drivers. Such as this joint article, backed by Michelin. In fact, I’m certain that a mix of male and female employees will run the tyre industry as a whole.
Naturally, as females get more and more interested in working in the car industry .
Many tyre companies now employ female staff. Including the fact that one of my depot managers is a woman and does an excellent job. So, at least 50% of our customers are female.
We have the added benefit of Debby being able to communicate with our increasing mix of customers.
Pellon Tyre and Auto-centre offer car and van servicing and repairs to all makes of vehicles.